Expertise / Creator Intelligence
Influence humans. Trainmachines.
"Identifying the creators, cultural moments and narratives that can disproportionately influence both humans and machines — then deliberately engineering content and community activity around them."
Why creators move machines
Training signal
Creator content is what models learn your category from. Volume and consistency shape what AI believes.
Retrieval signal
Social conversation is retrieved live into AI answers. The right creators get you cited today, not next training run.
Category framing
Narratives decide the frame a category is discussed in — by people, and by the machines that summarise them.
The stack
AI video intelligence partner
What performs, and why
AI social monitoring partner
Sentiment & narrative watch
In-house community management
Engineered, not left to chance
Creator citation scoring agent
Which voices machines quote
How we work with you
01 · Map
Landscape
Your social influence and category conversation, mapped — and the creators who drive the most AI answers about your brand, scored.
02 · Engineer
Programme
Creator selection, briefs, content and campaigns engineered around the moments and narratives that move your category.
03 · Sustain
Community
Our in-house team runs always-on community management, turning sentiment insight into daily engagement with creators and consumers.
Proof
16M
impressions · 52% positive sentiment · 4.75% ER vs a 2% benchmark. Pilot 2025; roll-out 2026–27 to reach 300M.
Natural Diamonds · Fashion & Beauty
100k+
followers · 98% follower growth in 7 weeks · +44% global social reach.
UFS Chefluencer · Food & Beverage
+158%
brand & product searches — social strategy as the engine of AI visibility.
TENA Men · Health & Personal Care