Expertise / Gen AI In-housing
Growth without growing.
Gen-AI-ready marketing talent via a global in-house delivery model. Experts hired by experts — the in-housed, outsourced solution for execution at scale.
Why now
70%
of CMOs say becoming an AI leader is a critical goal.
30%
say their organisation is ready to scale it.
Gartner CMO Spend Survey, 2026
The next-generation marketing department doesn't look like the last one. We help you shape it before anyone else gets there.
What makes it different
Agency-grade talent, not CVs
The people we embed carry real agency capability, not a generalist hire dressed up as a specialist. Retention is stronger; output is bigger.
Experts hire experts
Our Head of Content hires your copywriters; our Creative Director hires your designers. The quality bar is set by people who have done the job.
In-housed, outsourced — the middle solution
Performance management, development and quality oversight stay with us. You get the output, not the HR overhead.
Gen AI integration, not bolt-ons
AI applications and agentic ways of working shape a stronger team — sharper focus, faster delivery, and evolved, future-facing roles.
Tailored in-house squads
Underpinned by data, enabled by generative AI — every squad line-managed by area experts.
AI Search
SEO/GEO specialists · Tech GEO · Digital PR
Website
Content lead · UX/UI · Editorial
Social
Social specialists · Creators & creator intelligence · Outreach
Creative
Graphic designers · Gen AI artists · Medical copywriters
Marketing engineering
Marketing engineers · Agentic practice managers
The proof
~£50M
projected savings by 2027 — Gen AI content operations at enterprise scale, without increasing headcount.
AstraZeneca · Health
45+
in-house roles across Global, Alexion EUCAN, Italy, Romania, Central Europe and APAC — more onboarding in 2026.
AstraZeneca · Health
3 years
embedding AI into how our own teams work — champions, living playbooks, agentic workflows. We sell what we practise.
Greenpark · AI-native
Roles we're shaping
AI Medical Director
Future role · Health
AI Creative Director
Future role · Creative
Marketing Engineering & Agentic Practice
Future role · Engineering
A 30-minute discovery call, then a flexible in-housing model scoped for you