Unilever · AI Visibility · Health & Personal Care · US
AXE & Degree — brand.coms astrusted guides for humans and AI.
The story
Deodorant discovery was moving into AI Overviews and chat answers — where neither brand was being cited. We rebuilt both brand.coms as hygiene guides that people trust and machines can read, and grew AI Overviews share of voice by 37%.
Question-led editorial answered what people actually ask. Structured product truth gave shopping agents something to act on. Entity work made every page legible — readable, trustable, citable.
The result compounds: 148,000 annual organic sessions, and video content performing at three to five times YouTube benchmarks — feeding the same signals the models read.
Client lead · Unilever — Placeholder, swap for approved quote
"Greenpark made our brands legible to the machines our consumers now ask first."
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