Natural Diamond Council · Creator Intelligence · Fashion & Beauty
Natural Diamonds — a categoryretold by creators.
The story
The category's story was being told without it — in creator feeds, and in the AI answers trained on them. A creator programme engineered for humans and machines reached 16 million impressions at 52% positive sentiment.
Engagement ran at 4.75% against a 2% benchmark: the creators, cultural moments and narratives with disproportionate influence, deliberately amplified as training and retrieval signal.
The 2025 pilot now rolls out across 2026–27 to reach 300 million.
Natural Diamond Council — Swap for approved quote
Placeholder — approved excerpt from the Natural Diamond Council team to follow.
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